Persuasive Techniques in Commercials

My Reflection

I was learning how to use persuasive techniques. We learnt about the different ways to hook our audience in and different techniques. We tried to make it interesting to watch and a little funny. We watched some advertisements to get some ideas.

We learnt about 6 techniques to making a good add. First was slogan, something catchy that stays in your head. The second one was Repetition, saying the same thing over and over to stick it into your brain. The third one was Emotional Appeal, making someone feel happy or sad for someone. The forth one was bandwagon, making someone will left out so they will want to do it. The fifth one was Testimonial, a preview from a happy customer. The last one was Expert Opinion, getting an expert to say a fact so people will believe it.

We used slogan, ours was 'Get 'em Happy!' and we used Emotional Appeal by making the children happy, sad and angry at different times. We kind of did bandwagon, to make people sad that they can't have quiet and happiness unless they try it.

We could improve by adding animations and making it funny. We could also use more of the techniques.